DID YOU KNOW?
AAA members trust everything associated with the AAA brand.
69% of our members take action after reading a AAA publication.
AAA: A Legacy of Service
At its inception in 1902, AAA was founded on service. Across America, clubs were formed to serve as member advocates for road and travel services for the newly motoring public.
This simple charter - one of trusted friend and advocate - laid the foundation for the growth of a brand that has come to embody trust, reliability and value from coast-to-coast and
Canada. AAA has not wavered from that original commitment, regularly launching new products and services to meet the dynamic needs of its growing membership in a new and
vastly different century.
Trust and Loyalty: Premier Brand Assets
There's perhaps no more enduring service symbol in the U.S. than the familiar AAA logo. When you consider the broad interests and different lifestyles of the current AAA membership,
it's utterly conceivable that the American Automobile Association is more than 100 hundred years old. It takes a century and generations of American families to build and sustain the
incomparable loyalty AAA members have for the brand. Today there are more than 56 million members, 44 association clubs and more than 1,100 local AAA offices in the U.S. and Canada.