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AAA Advertising Network Influential Consumers
AAA members - the readers of the AAA magazines - rank above the average MRI indices of U.S. adults in all the categories that count. They are better educated, have higher household incomes, more are professionals or in managerial positions, and own luxury cars. When it comes to disposable income, AAA members are more likely to have a home valued over $500,000 and twice as likely to have investments over $150,000. Clearly, they are a highly attractive target for national consumer brand advertising.

Affluent and Active
When you buy the AAA Advertising Network, you're reaching key buyers in their prime. They're the coveted baby boomer demographic that marketers want to reach to sell vacation homes, golf clubs, computers, home theatre systems and cars. With an average household income of $98,000 and an on-the-go lifestyle, they're making purchasing decisions - everyday - for a wide range of products and services.

AAA Advertising Network
  U.S. Adults AAA Members Index
Men 48% 41% 85
Women 52% 59% 114
Median age 44 years 60 years 136
Median household income $75,100 $78,000 104
Household income $100,000 36% 27% 75
Home value $500,000+ 15% 20% 139
Professional / Managerial / Admin 38% 46% 115
Own a luxury vehicle 8% 12% 139
Take cruises 9% 22% 233
Own a valid passport 44% 69% 157
Investments $150,000+ 4% 10% 189

*Source: 2018 MRI GfK Subscriber Study

DID YOU KNOW?


AAA members rank above the MRI indices of U.S. adults.


Well-educated, Homeowners
More than 76% of AAA members own their own home which means they're decorating, remodeling or landscaping to enhance their indoor and outdoor living experience - whether they're doing it themselves or hiring professional services. Consider this: with the AAA network, you can reach more than half of all U.S. home- owners with homes over $200,000. They're well-educated too.

Many AAA members are college-educated and in professional, managerial or executive positions. In fact, you can cover a full one-third of the U.S. market of college-educated adults with the AAA Advertising Network.

Unparalleled Coverage
Only the AAA Advertising Network offers this kind of blanket coverage of the most influential U.S. adult market. At an average age of 58 - and with 10,000 U.S. adults turning 50 every day* - there's no better way to reach this target on an ongoing basis than with AAA magazines.

*Rick Adler, founder of The Senior Network, a marketing and research company geared to older consumers: "Simply based on population growth trends, if a product is marketed to the 50-plus audience and maintains its market share, it should increase in sales by 35 to 50 percent in the next 20 years."